Privacy Policy – iWearLong.com

This Privacy Policy applies between you, the user of this website, and iWearLong, the owner and provider of this website.
iWearLong respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit or make a purchase from www.iwearlong.com (the “Website”).

This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions.

Please read this Privacy Policy carefully.

1. Definitions and Interpretation

In this Privacy Policy:

• Data means all personal information you submit to iWearLong via the Website.
• Cookies are small text files placed on your computer or device when you visit certain pages or use certain features of the Website.
• Data Protection Laws means any applicable law relating to the processing of personal data, including the UK GDPR and Data Protection Act 2018.
• GDPR refers to the UK General Data Protection Regulation.
• iWearLong we, us, or our refers to iWearLong
• User or you means any third party accessing the Website and not employed by iWearLong or acting in the course of such employment.
• Website refers to www.iwearlong.com and any of its subdomains unless excluded by their own terms.

Unless the context requires otherwise:
(a) singular includes plural and vice versa;
(b) references to “including” mean “including without limitation”;
(c) headings are for convenience only and do not affect interpretation.

2. Scope of this Privacy Policy

This Privacy Policy applies only to actions of iWearLong and users in relation to this Website.
It does not extend to external websites that can be accessed from this Website, including links to social media platforms or partner sites.

For the purposes of the Data Protection Laws, iWearLong is the data controller.
This means we determine the purposes and means by which your personal data is processed.

3. Data We Collect

We may collect the following types of data:

• Name
• Contact details (email address, phone number, postal address)
• Payment details (through our secure payment processor)
• Order details and purchase history
• Account login information (if you register with us)
• Preferences, style interests, and wishlists
• IP address, browser type, and device information (automatically collected)
• Referral URLs, clickstream data, and time spent on pages (automatically collected)

We do not store your full payment card information — payments are processed securely through our third-party providers such as Stripe, Shopify Payments, or PayPal.

4. How We Collect Your Data

We collect data in the following ways:

• When you create an account or make a purchase on the Website.
• When you contact us by email, form submission, or social media.
• When you sign up for our newsletter or marketing communications.
• When you participate in promotions, giveaways, or surveys.
• Automatically through cookies and tracking technologies when you browse the Website.

5. Our Use of Your Data

We use your data for the following purposes:

• To process and fulfil your orders.
• To communicate with you regarding orders, returns, or support requests.
• To personalise your shopping experience.
• To send marketing emails (only if you opt in).
• To improve our website, services, and user experience.
• To comply with legal and tax obligations.
• To detect and prevent fraud.

We will only use your personal data when we have a lawful basis to do so, such as:
(a) fulfilling a contract with you (e.g., processing an order),
(b) complying with a legal obligation,
or (c) where you have given consent.

6. Marketing and Communication

With your consent, we may send you promotional emails about new arrivals, sales, and updates.
You can opt out of marketing communications at any time by clicking “unsubscribe” in our emails or by contacting privacy@iwearlong.com.

We do not sell, rent, or trade your data to third parties for marketing purposes.

7. Who We Share Data With

We may share your data with trusted third parties that help us operate our business, such as:

• Payment processors (e.g., Stripe, PayPal, Shopify Payments)
• Delivery and courier partners
• IT and analytics providers (e.g., Google Analytics)
• Email marketing platforms (e.g., Klaviyo, Mailchimp)
• Legal or regulatory authorities, if required by law

Each third party processes your data in accordance with applicable privacy laws and only for the specific purpose we engage them for.

8. Data Security

We use appropriate technical and organisational measures to protect your personal data, including:

• Secure servers and SSL encryption
• Access control and authentication for authorised staff only
• Regular website and data security audits

While we take all reasonable steps to protect your data, no system can guarantee absolute security.
If you suspect misuse or a data breach, please contact privacy@iwearlong.com immediately.

9. Data Retention

We retain your data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
Typically:

• Customer order data is kept for up to 6 years (for legal compliance).
• Marketing data is retained until you unsubscribe or withdraw consent.

10. Your Rights

Under the UK GDPR, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Object to or restrict processing of your data.
• Request transfer of your data to another organisation (data portability).
• Withdraw consent for marketing communications at any time.

To exercise your rights, please email us at privacy@iwearlong.com.
If you are unsatisfied with our response, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Cookies

This Website uses cookies to enhance your browsing experience and help us improve our services.

Types of Cookies We Use

You can adjust your cookie settings in your browser at any time.
More information about managing cookies can be found at www.aboutcookies.org.

See our full Cookie Policy for more details.

12. External Links

Our Website may contain links to third-party websites.
We are not responsible for the content, privacy policies, or practices of these sites.
We encourage you to review their privacy policies before providing personal data.

13. Business Transfers

In the event that iWearLong is sold, merged, or undergoes reorganisation, your data may be transferred to the new owner or controlling entity, who will continue to honour this Privacy Policy.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, regulation, or our practices.
Any updates will be posted on this page, and the effective date will be revised accordingly.

15. Contact Us

For questions, requests, or complaints regarding this Privacy Policy or how your data is handled, please contact:

iWearLong
Email: privacy@iwearlong.com
Website: www.iwearlong.com